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Matt Troost

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How Think Jerky Is Leading The Healthy, Chef-Driven Future Of CPG

In the early-90s, I’d be willing to bet that few pre-adolescents had the inclination to go into the start-up life when they got older. Sure, there were a handful of us who set up friendship bracelet operations at recess, or bugged the neighbors until they let us cut their lawns, but I’m fairly certain none of us said ‘entrepreneur’ when asked about their future career path. Ricky Hirsch is the anomaly. He wanted to be an entrepreneur from day one – vacuum cleaners, food stuff…

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